Pennzoil Drops The Branding In This High-Octane Short Starring A Very Yellow Ferrari
Fast Company
Stunt driving is super fun to watch. Seven Fast & Furious films—plus three more to come—have made that much clear. But one thing nobody ever gives much thought to is what kind of motor oil the cars doing those incredible stunts are running on.
There's a reason for that: Motor oil is a super boring thing to think about. Which is why in the new spot for Pennzoil from J. Walter Thompson Atlanta opts to keep the branding in the two-minute short film—which features a bright yellow Ferrari being driven throughout the streets of Barcelona in ways that seem downright stunt-tastic—to an absolute minimum. There's a quick Pennzoil logo on a clipboard or on a coffee cup, but beyond that, the video is intended to get you thinking "Man, that's some incredible driving" instead of "Man, I wonder what kind of motor oil that thing has in it?"
USO Partners With JWT For Upcoming 75th Anniversary Campaign
Ad Age
Initiative Highlights Breadth of Military Programs, Services
The USO hired JWT to lead creative strategy and execution of its national brand advertising campaign after a competitive pitch involving five agencies. Names of the other shops in the review were not disclosed.
Paul Allvin, senior VP-brand advancement for the USO, said when he came onboard last March, he was focused on two main priorities: carrying the organization through a brand refresh and celebrating its 75th anniversary on Feb. 4.
Prior to issuing an request for proposals and hiring an agency, Mr. Allvin said the USO, which is not a government agency, analyzed its "core brand expression" and optimized its logo and website.
Pennzoil's High-Octane Aerial Stunt Shows a Dodge Drifting on a Floating Platform
Adweek
Need a lift? Take this cool 90-second Pennzoil spot from J. Walter Thompson for a spin.
Stunt driver Rhys Millen hurtles through the streets of Cape Town, South Africa, in a canary yellow 707 horsepower Dodge Challenger Hellcat for much of the film, called "Airlift Drift," promoting the client's synthetic motor oil made from natural gas. Ultimately, his wild ride hits dizzying heights as four helicopters hoist the vehicle on a specially designed asphalt-topped platform. The car continues to drift and burn rubber like mad as it soars through the night sky, past glittering downtown skyscrapers.
"The load capacity of the helicopters, the chains, the shape of the platform and support beams. It's all mathematically and theoretically possible."
Marines target March Madness in recruiting campaign
Los Angeles Times
With college basketball fans eagerly awaiting March Madness, the Marine Corps plans to use the popular NCAA tournament to persuade America’s youth to forsake the comfort and safety of civilian life.
Two new recruiting commercials will debut during the championship tournament that begins Tuesday: “Wall” and “The Land We Love.” Late-season basketball is a coveted ad buy for the corps, which has an unbroken two-decade record of meeting recruitment goals, even in years of combat.
Meet Ad Age's 2015 40 Under 40
Ad Age
Perry Fair, President and Chief Creative Officer, J. Walter Thompson Atlanta
This year's class of achievers have many varied accomplishments, but they all share one trait: They are smart forward-thinkers who will be driving the business for years to come.
Though based at J. Walter Thompson Atlanta, Perry Fair also oversees all accounts and operations for the network's Dallas and Houston offices. Since he took that role in 2012, the agency has brought in clients like Pennzoil, Quaker State, Shell Rotella, Build-A-Bear Workshop and, most recently, successfully retained the Marine Corps account.
Attracting "The Few" and "The Proud"
Leatherneck Magazine
In a remote location, amidst a monochromatic landscape, stands a dusty, sand-colored wall that seemingly extends for miles in either direction. “Walls are barriers. They divide; separate; segregate. We’ve seen walls before. They’ve always fallen,” rumbles a deep and compelling voice as Marines breach a portion of the wall.
After the dust settles, they charge through their newly carved point of entry, armed and ready to take on the unknown that faces them on the other side. An M1A1 main battle tank advances in the rear as helicopters and MV22B Ospreys fly overhead.
The scene promulgates the Marines’ ability to overcome both figurative and literal barriers, and while it may look like it, it’s not exactly one of their typical missions.
Build-A-Bear Names a Lead Creative Shop
Brand spends an estimated $12 million annually
Adweek
Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review.
The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new agency for media in April. Build-A-Bear spends an estimated $12 million annually on media.
Gina Collins, chief marketing officer at Build-A-Bear, cited JWT's "proven track record of creating innovative and engaging experiences" as a key factor in the decision. The other finalists could not be ascertained.
Marine Corps renews contract with 67-year partner J. Walter Thompson
Campaign US
Atlanta-based agency will support the Marines' recruitment program
ATLANTA — The US Marines has renewed its contract with J. Walter Thompson, continuing their 67-year relationship, after a review.
The business was renewed after a government mandated RFP, the first since 2007.
J. Walter Thompson Atlanta handles the Marines’ recruitment brief, which includes multichannel brand campaigns and sales support for the Marines' recruiter network.
Cool Dad Shows Off His Hot Trick in JWT Atlanta's SCANA Spot
Little Black Book
SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle
In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled “SCANA Family,” aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing.
Created by JWT Atlanta, “SCANA Family” launches with its debut spot “Cool Dad” directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent.
"Our Home" by JWT Atlanta
Atlanta Egotist
This hurricane season, JWT launched a new PSA Campaign for the National Flood Insurance Program (NFIP) called, “Our Home.” With vibrant 3D animation by Headless, the TV spot tells the story of a family that moves into a new home and is caught off guard when a storm causes a flash flood. Told through a young child’s imaginative retelling, the story highlights the little-known fact that flooding happens everywhere – anywhere it rains, it can flood.
“Our Home” moves away from the alarmist images of flood damage and instead tugs on consumers' heartstrings as it focuses on the relationship between a family and their loving home. The campaign is intended to inspire people to learn their flood risk and protect what matters.
